These workshops are FREE FOR MEMBERS.  If you’re not a member and would like to apply for membership, please head to the website:  Register – Heidelberg West Business Park (hwbp.com.au)

We are delighted to have secured some very professional and noteworthy presenters that have designed these workshops to be real and relatable!

Workshops will be held at the Workshop Cafe at 147 Northern Road West Heidelberg on 21st, 22nd, 27th and 28th March between 4pm and 6pm.  Refreshments will be provided.  They will also be available online for those not able to make it in person.

The event is now open for registration: Driving Social Media Workshop Tickets, Multiple Dates | Eventbrite

Session 1 presented by Rob Hartnett

  • Social Strategy – Why are you doing it?
  • Who is your ICP (Ideal Customer Profile)
  • Trends and Opportunities in Social
  • Measurement

Session 2 presented by Ben Hartnett

  • Practical Tips and Tricks
  • How to Film Video’s, Reels and Stills
  • How to Write Copy and Engage

Session 3 presented by Samantha Tait

Mastering Content Pillars: Aligning content with business goals and objectives

  • Understanding the importance of Content Pillars
  • Defining Key Themes and Objectives for each Pillar
  • Creating a Framework for Organising and Categorising content
  • Ensuring Consistency and Coherence

Session 4 presented by Samantha Tait

AI (Artificial Intelligence )for Productivity: How Artificial Intelligence Can Help You Work Smarter, Not Harder

  • Understanding AI
  • Opportunities for AI in marketing
  • Examples of how companies are using AI to improve productivity
  • Challenges and Considerations
  • Using AI for Marketing – toolkit